The face of business advertising changes rapidly in today’s tech savvy market place and “since blogging has become so common, far too many people have fallen into the trap of thinking that it’s easy,” according to a recent Entrepreneur.com article, The 7 Deadly Sins of Business Blogging, by Tony Messer. “This can be a huge mistake, especially for businesses.
The simple fact is that your blog can be one of the most important marketing channels you have at your fingertips. The most successful brands use their blogs to drive traffic, increase conversions and build authority, all crucial to the success of a brand.
At the end of the day, blogging works. As long as you avoid certain pitfalls.
Here, we’ll cover seven huge sins that many business blogs make. If you’re making any of these, they can sink your blog before you even really get started. The good news? There’s still plenty of time to fix any issues.
- Not doing it at all (or frequently enough).
To really make your business blog work, you need to develop a consistent content schedule. It’s not enough to put up a post when you have something to say. You have to do it in a way so that your readers and potential customers know exactly what to expect.
That doesn’t mean you have to blog every day, but it does mean you should have a consistent weekly, bi-weekly, or monthly posting schedule.
The key with consistent blogging is that it can actually have a compounding effect, meaning that blogs that are months old can actually drive more traffic than recent blogs.” READ MORE
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