Social media platforms are a great way to raise awareness for a cause, a service, a product, even a campaign. While traditional marketing is going by the wayside, social media marketing is continuously evolving. How can a business guarantee its social media strategy will be long-term?  According to a recent Inc.com article Top 5 Social Media Trends for Businesses in 2017 by Ryan Holmes, “This constant social media turnover is all-too-familiar and, oftentimes, all-too-costly. Companies invest in new tools and strategies, develop marketing plans and race to bring employees up to speed… only to see the proverbial rug pulled out overnight.

“So what’s the secret to future-proofing your social strategy? Look beyond the latest bells and whistles and turn an eye to the macro-trends driving the industry. Here are five big movements that promise to change how businesses use social media in 2017:

1. The “reachpocalypse” peaks
Reaching users the old-fashioned way on social media–i.e. building up an audience overtime and sharing updates–simply no longer cuts it.

Algorithms are increasingly limiting the percentage of your own audience that sees your posts. This isn’t some grand conspiracy: It reflects the reality that our feeds are more cluttered than ever with messages, photos and videos. Not everything makes it through. How can businesses cut through the clutter? Unsurprisingly, money talks.

All the networks have evolved their own native ads–promoted posts and updates that look just like the real thing. In 2017, it’s time to start using them.

Once the “sticker-shock” wears off, these ads are actually a smart investment. They can be highly targeted, are shareable and it’s easy to track the return on your purchase in terms of views and clicks.

2. Employees become your social media armyFor companies looking to expand the reach and impact of social media without spending a dime, there’s an increasingly powerful option… that’s already on your payroll.

Employee advocacy–encouraging and incentivizing team members to share brand messages on their own social media accounts–is poised to be a game-changer in 2017. “ READ MORE

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