Troy Harrison is the author of “Sell Like You Mean it!” and a speaker, consultant and sales navigator who helps companies build more profitable and productive sales forces. In this interesting and informative article Troy talks about the art of the referral. Many of us think we’re good at referrals – yet we’re really making some fundamental mistakes. In the end it’s all about making the referral work for both parties. CLICK HERE to read the complete article. And may your future referrals all be “win-wins”!