Making better decisions. Every day we make dozens of decisions, from mundane choices about what or where to eat to more significant determinations involving how to prepare for our future. Over the past several years, the concept of “nudging” people in one direction or another has gained momentum. For example, not so long ago the standard procedure for hotel guests included changing towels and linens daily. Now, however, you are likely to find a placard suggesting that towels may be used more than once and instructing you to place dirty towels on the bathroom floor if you request a fresh supply. The “nudge” in this case encourages guests to use towels for more than one day by making this choice the default option.

Nudging is successful because you still feel in control of your choices. Further, you most likely won’t even realize you are being influenced to prefer one outcome over another. But before you become concerned that nudging is equivalent to coercion or deception, read about the science behind it. Far from mental strong-arming, nudging actually raises a particular predisposition to prominence. It can advance or suppress virtuous behavior and it is, therefore, the responsibility of companies and organizations to employ the technique judiciously and responsibly. Read about this fascinating idea, the science that supports it, and how you can marshal its power to encourage better decisions here | FULL STORY

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